By Ami Murphy Iannone, Creative Director - July 26, 2018
HOW LEGO USES YOUTUBE TO BUILD DYNAMIC COMMUNITY
“We want to be always testing out whatever new creative tools that Instagram or the others are coming up with. We want to learn from it, we want to try it out, we want to play around with it like we were kids who just got new toys.” Lars Silberbauer, senior global director at Lego Group
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